Perhaps the most important factor crucial for the success of blogging is SEO or Search Engine Optimization. In order to be successful it all starts with picking the right keywords. In other words, choosing the most relevant keywords is key for quality search engine optimization in order to ensure the success of your blog or website and to establish the presence of your business online. Keywords only become worthwhile if you pick the most relevant ones. In fact, it is no wonder an appropriate keyword search is regarded as the backbone for any search engine optimization campaign.
The popularity of internet as well as web marketing has enabled potential customers and sellers to enjoy a continuum of benefits. But, owing to busy and hectic work schedules, most of the customers just browse through the pages that appear on the first or second page of top search engines like Google, MSN and Yahoo for any given keywords. This highlights the significance of choosing the right keywords to bring your website among the top ranking for a particular keyword or key phrase.
Hence, the first step for search engine optimization and to bring your website among the top ranking ones in search engines, one must make a list of keywords in order to develop content with appropriate keyword density. This, in turn, attracts search engine spiders to index it and later adopt it for the implementation of pay per click campaigns.
Steps for Choosing the Right Keywords
The selection of the right keywords can be a bit of a complicated task. Discussed below are some of the steps involved in the selection and implementation of pertinent keywords:
- Selecting keywords can be as easy as finding the leading website in your niche and checking out their meta tags. Then insert them into these tools: Google Trends, Google Adwords, Wordtracker.com, and Keyworddiscovery.com.
- The next step is the proper evaluation of the compiled keyword list, and this should be primarily done on the basis of two key factors which are the popularity of search results and the number of competing websites. To do this requires a bit of knowledge and experience. This is where a qualified Vancouver SEO expert will come in handy.
- It would be better if each of the pages in the website contained at least one or two related keywords or key phrases that are product-specific or site-specific. For best results, use keywords throughout the article.
- Evaluation and proper selection of keywords cannot alone guarantee the success of keywords. Equally important for the success of the keyword is the regular evaluation of its performance.
Tools for the right selection of keywords and sub-headings
An appropriate keyword search tool can help you make the right selection of keywords as well as key phrases. Below is a list of tools that will help you make the perfect selection of keywords.
- WordTracker Keywords – This is a free tool and is easy to use. It displays the number of searches for a particular keyword. Apart from this, it also shows alternative as well as related keyword searches. This is a highly recommended website, especially for people who are new to the SEO campaign.
- Keyword Discovery – A great thing regarding this keyword search tool is that it lists information from more than a hundred search engines. In addition, it also provides highlights like related keyword searches, statistics, and graphs that throw light on the seasonal trends. This website is a must try for people who run a business that usually depends on seasonal income.
- Spell Web – This is primarily a keyword comparison tool and its key function is to see which keyword is most frequently searched for.
- Niche Bot – This is a preferred keyword search tool, as it provides access to such interesting features as thesaurus, keyword tracking tools, and keyword ranking, in addition to the listing of related keywords and key phrases. It would be even more beneficial to use this tool with other prominent tools like Keyword Discovery.
- URL.com – In contrast to other keyword search tools, this tool is unique in terms of its features, as it provides relevant information that enables you to browse through your rivals’ websites and review their Meta tags thus enabling for the easy optimization of your website.
- Google Trends – This will help you search for significant keywords. GoogleTrends is mostly used for picking the right starting website or keywords. Being in a niche that is expanding is making your job easy. Narrow that search down with this tool.
Want someone else to handle your article inbound linking for you?
We have a custom content writing package for your company starting at just $50.00 an article. This includes a custom 600 word (approximately) article and also posting it on an article posting site with links of your choice.
What are Authority Websites?
Creating an authority website is one of the best ways to boost your business online. An authority website is a kind of website that majority of such prominent search engines as Google give much importance. In other words, search engine regards certain sites as authority websites, on the basis of some factors such as web visitor count or traffic, the number of links it gets, and the quality of the content. In fact, authority websites are professional and detailed, and stand out for its unique, pertinent information on a particular subject or topic. In contrast to other websites, a specialty of this type of website is that it contains more information and indexed pages, and hence is content-rich, which in turn draws search engines to rank it high among the search engine results for a given key phrase or a keyword.
An authority website is more or less like an article directory, containing in it a large number of pages, with targeted content or sometimes with multiple topics. Also, included in its unique features are lots of incoming and outgoing links to and from related pages; frequent updation; and generic domains as well as a number of sub domains on various topics. In short, authority websites help you to keep abreast of everything pertaining to a particular field.
However, it is not an easy task to create an authority website, and in deed involves a great deal of expertise, research, commitment, and hard work. Mentioned below are some surefire tips for the successful creation of an authority websites. First of all, prior to the launching of a website, it is advisable to write a lot of high quality content that are the result of thorough research. As the next step, it is important to create an illusion that your website has been in the scenario for a very long time. It is also vital to update the information on the website in regular intervals, thereby striving for really being a power in your niche. Furthermore, for your website to become an authority, it is imperative that your website get a large number of inbound links from other related websites. Apart from these, it would be even better if your website has several links that point to every sub page. In a snap shot, high quality links and content are inseparable in order for your website to gain increased authority.
How do authoirty sites help page rank?
Before discussing about the relationship between authority websites and page rank, it is important to have a brief info on page rank. Page rank is simply a method adopted by Google to determine the importance or relevance of a particular web page. Based on a kind of logarithmic scale, Google allocates every page on the web with a numeric value measuring between 0 and 10. The higher the page rank, the higher would be the page relevance, and vice versa. For instance, a website with page rank of 7 has high page rank. In short, page rank stands as a symbol of quality, authority, and trust.
One of the best ways to fetch high rankings to your website is to build an authority website. Along with other factors such as quality content and links and indexed pages, strong Google Page Rank is also key for high search engine ranking. Each of these factors works in harmony to achieve high search engine rankings, thereby aiding your website to fetch authority status. In addition, as discussed earlier, authority sites usually have large number of quality links pointing to them. Perhaps because of these factors, authority websites possess high page ranks.
SEO Tip – Include Graphs, Charts, Images for ALL your blog articles or authority articles
A pictorial representation of a data has been considered to give the effect of a thousand words. In actual fact, presenting a data or information in the form of graphs, charts, or images would help people or visitors to your website to understand a particular thing more effectively and quickly. From efficient visualization of statistical data to simplification of complex set of data and easy understandability and comparison of recent trends – using chart and graphs fetch you loads of benefits, thereby enhancing your web visitor count and boosting online sales. In deed, online graphs and charts are a great way to make a particular website or web page more attractive as well as informative.
One of the best ways to create effective charts and images is via leaning on some professional designers. But, one could also build your own images or charts via certain sites on the web that comes with a set of tools to design images and charts online and that too for free. These websites provide necessary guidelines, and sometimes even step by step instructions on how to create graphs and images.
Authority Websites Conclusion
The more your content looks like an authority, the more people will link to it.
The more people link to your site, the higher on the SERP (Search Engine Ranking Position) you will be.
The higher you are in SERPS the more traffic you get.
What are inbound links?
Inbound Links, also referred to as back links or one way links, are an offshoot of Off Page Optimization, which in turn is an important segment of Search Engine Optimization (SEO) – a technique adopted to rank your websites top among the search engine results for a given keyword or a key phrase, thereby driving more customers to your website. The success of a website depends on the web visitor count, and here comes the importance of inbound links. Acknowledged as a website’s lifeblood, an inbound link is simply a hyperlink that points to your web page from some other web pages. When a potential customer clicks on this particular link, he will be redirected to your website, which in turn is beneficial to enhance website traffic. The more inbound links your website has the more often the search engine robots will visit your website as well as more it will appear in search engine results. Eventually, the outcome is that it improves your link popularity and boosts your website ranking among the results of top search engines such as Google, MSN, and Yahoo.
Mostly, inbound links fall under three categories: Good Links, Bad Links, and Useless links. As the name suggests, good inbound links can bring you huge benefits in the form of enhanced link popularity, better page rank, improved website traffic, better product awareness, and enormous sale and profit. When comes to bad inbound links, they are disliked by top search engines and may adversely affect your websites. As a result, search engines may sometimes blacklist or penalize your website. Included in the useless links are those that neither bring good nor bad to your website, and hence may not harm or benefit your website. In short, inbound link is regarded as a pathway to the success; however, it could help you achieve best results only if they are obtained from useful and good sources.
How do I get more of them?
As mentioned earlier, even though these links are indispensable for the success of your website, they could fetch you best results only if they are derived from highly ranked, best quality websites with good content. Discussed below are some effective tips to get quality inbound links.
Creation of a Link Page on your website
through which you can place hyperlinks to all websites that link to you.
Making fresh, useful contents in the form of articles, news blurbs, press releases, blogs, and web design templates, and posting them in various article directories, which in turn is a great way to get maximum number of clicks for your website link.
Finding Suitable Link Partners
This can be done easily. All you have to do is to browse through the web to find websites selling similar products or services or sharing similar information. Then invite these websites to add your website link in their relevant web pages.
Downloading Google Tool
This helps for the process of finding suitable link exchangers, as it displays the Page Rank and tells you the status of a particular website, i.e., whether it is relevant as well as ranked well and whether it would be beneficial for your website if it is linked with this page.
Contacting webmasters of websites that sell related product or share a common topic
However, there are certain guidelines for this such as:
1. Prior to contacting them, place a link to them in your website
2. A letter explaining them regarding the nature of your business website and the benefit that could be derived through the link exchange
3. Provide them with your link page’s URL and exact HTML code
Joining forums and message boards
This is a great way to get your message out and are also regarded as an effective method to get quality inbound links.
Organizing chat rooms
This is yet another great method in order to get quality inbound links and to deliver enhanced traffic.
Above mentioned are just few among many of the numerous options available to get quality inbound links. Options also include listing your website in local business listing site, joining link exchange centers, and the usage of correct link text.
Who should I look for when trying to get Inbound Links to improve SEO?
Getting quality inbound link is an art rather than a scientific technique. In order to get quality inbound links, one of the best ways is to get in touch with websites with high page rank and by buying hyperlinks from these sites. There are many relevant websites that render inbound links for a minimal cost for a month or sometimes a year. As discussed earlier, it would be a great option to contact other websites that sell related products and services. Likewise, if you possess a good, pertinent content, then sometimes other related websites may approach you for reciprocal link exchange, i.e., if you place a link to their website then they will place a hyperlink to your website from their web page. This in turn is highly beneficial, especially, if you have links from high page rank sites with good traffic, as people visiting these sites will also visit your website. Above all, it is an excellent way to approach sources like different domains, different classes of IP, and authority websites, to get quality inbound links for your website.
Biggest mistake in SEO: A non-existent inbound link campaign
Link campaigns are one of the most prominent ways to improve the website visibility through back links, and inbound link campaign is focused on getting links for your website from other high page rank websites. Included in inbound link campaign options are articles syndication, press release, niche directories submission, and paid blog posts. However, there are certain scams involved in inbound link campaign, among which perhaps the most important is non-existent link campaign, which is alternatively known as invisible, hidden, or fake text campaign. Since smart search engines such as Google can easily trace out fake links, sometimes your site can be banned from the search engines due to a non-existent inbound link campaign.
In fact, all efforts aimed at the creation of inbound link must be an organic process. In other words, it is better to have a gradual increase in the number of links that point to your website rather than a large number of inbound links within a short span of time, as search engines may sometimes raise warning flags on your website.